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ROOR Papers scoops 2022 cannabis industry awards

Clio and Pentawards wins for the rolling paper brand

ROOR Papers has won prestigious international awards at two separate ceremonies. The brand got hold of four bronzes and two short list mentions at the 2022 Cannabis Clios  [1], while picking up the Silver Award at the 2022 Pentawards  [2].

ROOR Papers grabs Cannabis Clios at Las Vegas Ceremony

At the MGM Grand in Las Vegas (USA) on September 29th, 2022 the Clio Cannabis Awards were held to celebrate the best cannabis marketing in the world. 

Described by Time magazine as the world’s most recognizable international advertising awards, the Clio Awards is an annual program that recognizes innovation and creative excellence in advertising, design, and communication. 

At the Las Vegas ceremony, ROOR Papers came up against some of the biggest names in the multi-billion dollar cannabis industry, walking away with 4 bronze awards and two shortlist mentions.

The whole ROOR team was totally pumped at this news. It’s a great boost as we set out to make even better content in 2023. Thanks to everyone who has supported the ROOR brand since our launch. Awards keep us at our best, so in forthcoming years our success at the Cannabis Clios will push us on to achieve even more. 

So, what did we win? Before we go into a bit more detail about the glitzy Las Vegas ceremony, let’s do a 15-second tour of the awards.

 

VR Award

We won bronze for our launch video “Experience the Highest”. You can discover the 360-degree experience here.

 

AR Award

We also won bronze for our augmented reality app for influencers. This has caused a storm online thanks to its reality-bending mix of creativity and super-modern tech.

 

Site Award

We’re proud of the look and feel of our online platform which publishes original content each month. So, it’s great that our third bronze prize was awarded for our website. Our work there helps to unite the cannabis and CBD community, bringing people together around pot-themed news and stories.

 

Score Award

We won our final bronze for our CBD-infused sheet music created by the acclaimed DJ and electronic music producer Oriol Riverola. It was made for our Experience the Highest launch video and was created using just three notes, C, B, and D.

 

Animation shortlist

Our first shortlist mention was for our 2D and 3D animation work which we used throughout the launch video and campaign. One of the key features of the ROOR brand is our radical commitment to great design, and we’re stoked that an institution as prestigious as the Clios took time to single out our use of moving images.

 

Social Good shortlist

 

Our second shortlist mention focused on our work breaking down stereotypes associated with the consumption of cannabis and CBD. In this respect, The High Gallery and the accompanying documentary series were highlighted. This accolade was particularly important to us because we believe strongly that cannabis use is unfairly stigmatized.

ROOR wins 2022 Pentawards Silver Award

In 2021 ROOR Papers entered the world with eye-catching packaging and design. This graphic identity aimed to grab attention with neon colours, zero-gravity lines, naive smiley faces, and a pallet of fonts combining Sharp-grotesk, Monument Extended, and Black Mamba Venom.

Our slogan at ROOR is “Experience the Highest”. So, we were delighted when we heard that our branding work alongside the Morillas design agency [3] had won a highly prestigious prize at the 2022 Pentawards.

Winning the Silver in the category of Home, Leisure, and Other Markets was a total blast and testament to just how far we stretch the limits of what’s possible with our design.

About the Cannabis Clios

Launched in 2019, the Cannabis Clios honor brands from across the cannabis industry. The programme sets the benchmark for creative work in a rapidly growing industry. Each year the organization judges entries and holds an awards ceremony for the coveted Grand, Gold, Silver, and Bronze Clio statues.

In 2022 the event was held in the MGM Grand in Las Vegas, which is the largest single hotel in the world with 6,852 rooms. Located on the Tropicana—Las Vegas Boulevard intersection, the hotel is famous for hosting concerts by big names such as The Beatles, Elvis Presley, and Prince.

About the Pentawards Awards

Created in 2007, Pentawards is a leading awards programme for packaging design.

Each year the organization holds an annual competition to discover the best work across many sectors. The series aims to inspire innovation, bringing together the global packaging community around great ideas.

 

Want more? Follow ROOR

The ROOR brand aims to lift standards for all rolling paper brands, developing a powerful visual code that shakes up the sector.

Want to find out more about how we push the boundaries in everything we do? Follow our Instagram page for the latest updates.

ROOR SAS has carefully developed the world's first rolling papers with CBD-infused natural gum, with a range of three specific rolling papers: Unbleached, Organic Hemp, and Rice. The natural gum of our rolling papers contains CBD with 0% of THC. Our products are only to be used by people over the age of 18 and should not be used to substitute or replace any medication. They should not be used to treat illness or medical conditions. They are not to be consumed as dietary supplements and should be kept away from children and pets. ROOR products are exclusively available in countries where regulation permit.
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