Gamechanger!
ROOR’s rolling papers with CBD-infused, natural gum shake up the market
By including CBD-infused, vegan, acacia gum across its range of rice, unbleached, and organic hemp papers, ROOR has shaken up the rolling paper sector.
A product ready to disrupt the rolling paper industry
After centuries in which the majority of people used pipes to smoke, by the 19th century rolling paper booklets were developed [1] and later sold with the addition of sticky gum. Large numbers of consumers started to roll their own smokes.
Today, ROOR showcases innovative next step rolling papers.
CBD: A gamechanger
CBD is not soluble in water, and therefore the task of integrating the compound into a booklet of rolling papers is complex. Some big companies have tried and failed to make rolling papers with CBD-infused gum.
Just as the task of developing rolling papers with CBD-infused gum was starting to look impossible and consumers began to believe that they would never be able to enjoy a CBD-rich smoking experience, ROOR came along with a game changing innovation.
Through a tireless research and development programme, ROOR discovered that under certain conditions the characteristics of CBD adapt, and it’s possible for the compound to remain in rolling papers even after licking.
ROOR’s infusion of CBD in its natural, vegan, acacia gum puts the company at the frontier of the rolling paper market.
The product is outstanding not just because of the inclusion of CBD in the gum. It also leads its sector because of the top selection of three rolling paper styles.
1. RICE: a return to tradition
In the early days of rolling papers, rice was a common feature in products. But as technology developed and the industrial process became more efficient, rice fell out of fashion and was replaced with other more common and economical fibres.
ROOR’s reintroduction of rice in one of its flagship products is a return to tradition. ROOR’s GMO-free rice comes from the Camargue region in the South of France.
Although other brands claim to use rice in their goods, ROOR’s RICE papers, which are produced in a family-run paper mill, are the only products on the market today made from real rice plant fibres combined with hemp for a silkier and sturdier experience. The paper is light beige, ultra-thin, and slow burning. It incorporates an exclusive ROOR watermark pattern. The product is GMO free and contains no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
2. UNBLEACHED: notice the colour
The first thing that smokers might notice about these papers is the colour. The UNBLEACHED style has a light brown tint because the papers are made from special sustainably sourced unbleached wood fibres. The paper is very soft, ultra-thin, and slow burning. It has an exclusive ROOR watermark pattern. The product is GMO free and contains no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
3. ORGANIC HEMP: French cultivation
Hemp is one of the oldest crops cultivated by humankind. It flourishes, even in arid climates, and it is favoured by farmers not just because it is resistant to pests but also because the parts of the plant which are discarded after the harvest play an important role in soil regeneration. [2] The hemp itself comes from France and is grown organically. The product has an exclusive ROOR watermark pattern. It is GMO free and contains no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
Lead the sector to a better planet
Whilst ROOR is a trailblazer in its sector, it will do everything in its power to hold itself and others to the highest possible environmental standards. The introduction of rolling papers with CBD-infused, natural gum makes 2021 an important year in the history of rolling papers. But 2021 is more momentous as another year on the path towards a sustainable planet.